SaaS Marketing Training
Want your MRR to look like this?
Build a marketing engine that generates consistent, predictable growth.
Hey 👋 I'm Corey, the founder of SwipeFiles.
Code is the easy part. Marketing is the hard part.
As Twitch founder Justin Kan once said:"
First-time founders focus on product. Second-time founders focus on distribution."
Let's face it: The days of "build it and they will come" are long gone. But of course, you know that, otherwise you wouldn't be here. 😉
Here's the thing...
SaaS is more competitive than ever before:
- Customers are overwhelmed with offers
- Ads are more expensive
- Keywords are more difficult to rank for
- Social followings are harder to build
Growing a SaaS business is the hardest it's ever been. And that's why I'm here to help.
After being the Head of Growth at Baremetrics and getting to see the innards of thousands of SaaS companies, personally talking with 10-20 founders and operators per week about how to grow, and consulting with over a dozen startups on marketing and growth, I've pretty much seen it all.
SaaS marketing is my bread and butter. Which is why...
I created SwipeFiles to take everything I've learned about SaaS growth and packaged it up into a program that can help you create a proven, predictable marketing engine.
You won't find more comprehensive content with cutting edge strategies and tactics anywhere else.
And it works.
I've used it myself for consulting clients, I've coached others to implement it and get results, and I've seen many use it to hit the ground running to kickstart (or restart) growth.
Whether you're going from $0–1k, $1–100k, or $100k–1m+ MRR, I know SwipeFiles can help you get to your next milestone.
If that strikes a chord with you, consider making an investment to become a member. 🙏
Did you know that only 4% of SaaS companies reach $1M ARR and only .4% make it to $10M?
Why is this?
"Build it and they will come"
Word of mouth can only propel a business so far.
Throwing spaghetti at the wall and seeing what sticks.
Contrary to popular belief, you can't randomly experiment your way to success.
Marketing is understaffed and under-resourced.
Growth takes investment, belief, and patience.
Here's how SwipeFiles
helps you beat the odds
01
Courses
Practical video guides to level up your marketing
Four in-depth courses covering SaaS marketing. You don’t have to reinvent the wheel; the playbooks are readily available.
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Foundations
The essentials every early-stage SaaS needs to implement to jumpstart their marketing.
Curriculum
JTBD Switch Interviews
14:00
SEO / SEM
27:00
3 Experimental Channels
10:00
Onboarding
7:00
Offboarding
4:00
Email Marketing
9:00
Lean Marketing Tech Stack
11:00
The Five Factors Of Growth
A practical framework for engineering growth every part of the business.
Module 1: Market
Choose The Right Market
19:00
Customer Research Is The Cornerstone Of Growth
8:00
Using Surveys For Customer Research
14:00
Using Video Calls For Customer Research
15:00
Using Online Research For Customer Research
14:00
Building A Customer Insights Bank
5:00
Expanding To New Markets
7:00
Module 2: Product
How To Build A Product You Can Market
7:00
Implementing Jobs To Be Done
24:00
How To Do A Competitive Analysis
10:00
Product Innovation Strategies
23:00
Module 3: Model
Crafting Your Activation Model
31:00
Crafting Your Pricing Model
24:00
Using Pricing Strategies
11:00
Choosing, Testing, And Revising Pricing
27:00
Crafting Your Onboarding
22:00
Retention Strategies You'll Regret Not Implementing
51:00
Module 4: Messaging & Positioning
Crafting Your Positioning
20:00
Motivating Action With Words
10:00
How To Make Copywriting Write Itself
21:00
A/J Testing Messaging & Positioning
2:00
Module 5: Channels
How To Run Growth Experiments
20:00
Value-Based Marketing
5:00
A Guide To Landing Pages
22:00
SEO Made Simple
49:00
Content Marketing
42:00
Performance Ad Channels
32:00
Sponsorship Ad Channels
7:00
Referral Marketing
5:00
Affiliate Marketing
10:00
Partner And Reseller Marketing
5:00
Community Marketing
5:00
Event & Experiential Marketing
6:00
Engineering as Marketing
10:00
Direct Mail
3:00
Inbound Sales
15:00
Outbound Sales
7:00
How To Upsell & Cross-Sell
5:00
Mental Models For Marketing
Learn how to use psychological principles and persuasion tactics.
Module 1: Problem-solving
First Principles
20:00
Jobs To Be Done
8:00
Inversion
7:00
5 Stages of Awareness
12:00
Second-Order Thinking
11:00
Law of Diminishing Returns
7:00
Pareto's Principle
6:00
Local vs Global Maxima
10:00
Module 2: Persuasion
Human Action Model
9:00
Framing
6:00
Anchoring
5:00
Commitment & Consistency
13:00
Loss Aversion
8:00
Reciprocity
8:00
Rewards
15:00
Scarcity
7:00
Social Proof
17:00
Triggers
13:00
Liking
10:00
Authority
7:00
Regret Minimization
7:00
Module 3: Process
Innovation vs Optimization
12:00
G.R.O.W.S.
7:00
Product Announcement Matrix
5:00
C.R.I.B.S.
4:00
Marketing Like A Media Company
Learn how to build media assets to own the means of distribution.
Module 1: Media Strategy
The ORB Framework
20:00
Earning Trust At Scale
16:00
Mitigating Platform Risk
11:00
Creating Media Personalities
28:00
Amplifying Founders
21:00
Elevating Employees To Thought Leaders
14:00
Everyone Is A Content Creator
17:00
Module 2: Owned Platforms
Creating A Media Hub With Your Website
34:00
Newsletters
29:00
Shows
24:00
Communities
25:00
Module 3: Rented Platforms
39:00
29:00
16:00
14:00
YouTube
25:00
Quora
9:00
Niche Communities & Forums
15:00
Module 4: Borrowed Platforms
Guest Blogging
23:00
Guest Newsletters
8:00
Guest Podcasting
28:00
Guest Speaking
10:00
Influencer Content Whitelisting
7:00
Leveraging Investors
11:00
Permissionless Co-marketing
9:00
02
Async Advisory
You've got access to me (Corey)
I'm at your service. Bring your toughest questions and let me get in the weeds with you to unlock growth for your SaaS.
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Dip your toe in the water with free workshops
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How to Create a Marketing Plan in 6 Steps
Learn how to set revenue goals, budget, choose channels, and create a roadmap for your team
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How to get #1 on ProductHunt
Learn how to make a splash and beat out the competition with a proven playbook
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How to get your first $1k, $10k, and $100k MRR
Learn which tactics can help you hit each milestone and how to adjust your growth strategy as you scale.
03
Community
Get help from other founders & marketers
We'll be your support system. You don't have to go it alone. Get answers to questions, feedback on projects, and make new friends. See examples below.
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Some action from
the Swipe Files community
Actionable SEO advice
The community brainstormed together to help founder Peter Suhm with creating an SEO strategy for his form builder.
Crowdsourced ideas
The community chimed in to help founder Chris Spags think outside the box with new channels to reach no-coders.
AMAs with experts
Founder Jordan O'Connor shares how he grew his SaaS past $30k MRR as a solopreneur and answers questions from the community.
Premier
Marketing Courses
for SaaS
Used by marketers from
these amazing companies
"Without the customer insights gained by following Corey’s advice, my business would not be where it is today."
Join 500+ of the brightest founders and marketers
Lucas Huizinga
Marketing Architect, SparkToro
Jen Chin
Marketing Architect, SparkToro
Ashley Luk
Marketing Architect, SparkToro
Hrishi Mittal
Marketing Architect, SparkToro
Ahmed
Marketing Architect, SparkToro
SwipeFiles Membership
$300 One time fee
Courses
Foundations
Five Factors of Growth
Mental Models For Marketing
Marketing Like A Media Company
Async advisory
Private community
Why the name SwipeFiles?
SwipeFiles.com originally started as a newsletter dedicated to written teardowns of landing pages, ads, and emails. Since a "swipe file" is a collection of marketing examples, the goal was to build out multiple swipe files of the best marketing examples with detailed commentary. SwipeFiles has evolved further to be much more comprehensive with a community, courses, and multiple newsletters.
FAQs
Send any questions to corey@swipefiles.com
Absolutely! Please email corey@swipefiles.com with 'Team Memberships' in the subject line for a quote on pricing and to get each team member set up.
I (Corey Haines) am a Company of One producing all the content, managing the community, and making everything happen.
I'd be happy to issue a refund within 2 days of your subscription. All sales with a coupon or discount applied are final sale.
The frameworks were created with SaaS in mind but work for any digital product that benefits from a staged launch. The principles apply whether you’re selling software, apps, or other online services.
No. Every strategy can be scaled from a lean startup to a well-funded team without losing effectiveness.
Yes. You can use it to plan feature launches, relaunches, or major updates even after your product is out.
Immediately. A download link is sent right after checkout so you can start reading within minutes.
You can choose PDF or ePub. Both work on laptops, tablets, phones, and most e-readers for easy access anywhere.
is doing something fabulous for the online marketing community here, why not grab a 7-day free trial?
We just discovered Swipe Files and are sharing the secret with you. Swipe Files is a carefully selected library of excellent marketing and copywriting examples with a breakdown as to what makes them so compelling.
Community: feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals. SwipeFiles is such an amazing place with people I am proud to share ideas, challenges, & laughs. Come join us. Thank you @coreyhainesco! Community rocks. 💜
Swipe Files' latest email on Intercom's Updates page is really cool. @coreyhainesco makes the case why every product update should belong on a page. That's why I love it when his newsletter hits my mailbox. It's 🔥
Thanks for sharing your knowledge and helping others. Anyone looking for marketing and copywriting examples, please check out @SwipeFilesco
🔥 Signed up for (the) newsletter recently and it's amazing!
🔥 Signed up for @coreyhainesco newsletter recently and it's amazing! s
Yo!!! Check out SwipeFiles! @coreyhainesco Has some great information to share. 🤯
If you're not signed up to @coreyhainesco's swipe files newsletter, you really are missing out.
Have been absolutely loving @coreyhainesco Swipe Files mailer recently. So interesting.
You seein' this sh*t?! @coreyhainesco does these 🔥 marketing breakdowns in the SwipeFiles newsletter. If you're not on the list, you're missing out.
Thanks so much for your time & advice, @coreyhainesco! Loved hearing about your personal growth journey and can't wait to join the @SwipeFilesco
Signed up for @coreyhainesco newsletter recently and it's 🔥
One of my ace colleagues @jenchinifer has been chatting with #ProductMarketing pros & sharing her bite-sized learnings to the #MarketingTwitter verse. Follow along for all her juicy takeaways @coreyhainesco
I just signed up on this awesome website! Cool marketing stuff!
Learn marketing easy with @coreyhainesco
I’m really enjoying the community. It’s one for the few active groups I’m aware of that is really trying to support each other. Great mix of talented people.
Joined @coreyhainesco's Swipe Files for some new inspiration for my side-project: @SurgesReviews. Always learning. Turns out the marketing community there is a great way to stay accountable too. swipefiles.co
🔥 Signed up for newsletter recently and it's amazing! Growth friends—you might like it!
Got a pro account at swipefiles.co. Worth every penny!
@coreyhainesco's swipe files is some of the most interesting marketing material out there. Check it out
Another great marketing newsletter with swipe files you can use for your own projects. Give it a sub.
My guy @coreyhainesco is about to hit 100 members in his SwipeFiles community. 👀 Lots of awesome content, discussion, and plotting happening over there.
You need Swipe Files in your life 👇🏾 @coreyhainesco
Using swipefiles by @coreyhainesco (thanks Corey for making this available) I was able to quickly find a landing page that I want to model some principles after. I took this and broke into two steps. Now I quickly had the framework for my page. 😁
I'm learning a lot from @coreyhainesco's Swipe Files newsletter. Solid content and great name too!
Y'all, @coreyhainesco is one of the smartest marketers on Twitter. I continually learn so much from him about SaaS and growth strategy. Check out his SwipeFiles community for solid teardowns on what is working in marketing.
If you've been meaning to get into marketing/growth hacking, I HIGHLY recommend the Swipefiles newsletter. Every couple of days you get a good marketing inspiration & breakdown.
Went through your presentation of Ali Abdaal's academy page and used the insights gained from that to write sales copy for my own course. This stuff is worth every penny you're charging man! Keep up the good work. I hope you leverage it and many more people come across this.
Really enjoy the Swipefiles breakdowns
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