SaaS Marketing Training

Want your MRR to look like this?

Build a marketing engine that generates consistent, predictable growth.

Grow Your SaaS -->

Hey 👋 I'm Corey, the founder of Swipe Files.

Code is the easy part. Marketing is the hard part.

As Twitch founder Justin Kan once said:

"First-time founders focus on product. Second-time founders focus on distribution."

Let's face it: The days of "build it and they will come" are long gone. But of course, you know that, otherwise you wouldn't be here. 😉

Here's the thing... 

SaaS is more competitive than ever before:

• Customers are overwhelmed with offers
• Ads are more expensive
• Keywords are more difficult to rank for
• Social followings are harder to build

Growing a SaaS business is the hardest it's ever been. And that's why I'm here to help.

After being the Head of Growth at Baremetrics and getting to see the innards of thousands of SaaS companies, personally talking with 10-20 founders and operators per week about how to grow, and consulting with over a dozen startups on marketing and growth, I've pretty much seen it all.

SaaS marketing is my bread and butter. Which is why...

I created Swipe Files to take everything I've learned about SaaS growth and package it up into a program that can help you create a proven, predictable marketing engine.

You won't find more comprehensive content with cutting edge strategies and tactics anywhere else. And it works. I've used it myself for consulting clients, I've coached others to implement it and get results, and I've seen many use it to hit the ground running to kickstart (or restart) growth.

Whether you're going from $0–1k, $1–100k, or $100k–1m+ MRR, I know Swipe Files can help you get to your next milestone.

If that strikes a chord with you, consider making an investment to become a member. 🙏
Grow Your SaaS -->

Did you know that only 4% of SaaS companies reach $1M ARR and only .4% make it to $10M?

Why is this?
1. "Build it and they will come"
‍
Word of mouth can only propel a business so far.
2. Throwing spaghetti at the wall and seeing what sticks.
‍
Contrary to popular belief, you can't randomly experiment your way to success.
3. Marketing is understaffed and under-resourced.
‍
Growth takes investment, belief, and patience.

Here's how Swipe Files helps you beat the odds...

1. Courses

Practical video guides to level up your marketing

Four in-depth courses covering SaaS marketing.

 You don’t have to reinvent the wheel; the playbooks are readily available.

🏛️ Foundations

The essentials every early-stage SaaS needs to implement to jumpstart their marketing.

Curriculum
JTBD Switch Interviews
14:00
SEO / SEM
27:00
3 Experimental Channels
10:00
Onboarding
7:00
Offboarding
4:00
Email Marketing
9:00
Lean Marketing Tech Stack
11:00

🚀 The Five Factors Of Growth

A practical framework for engineering growth every part of the business.

🧠 Mental Models For Marketing

Learn how to use psychological principles and persuasion tactics.

Module 1: Problem-solving
First Principles
20:00
Jobs To Be Done
8:00
Inversion
7:00
5 Stages of Awareness
12:00
Second-Order Thinking
11:00
Law of Diminishing Returns
7:00
Pareto's Principle
6:00
Local vs Global Maxima
10:00
Module 2: Persuasion
Human Action Model
9:00
Framing
6:00
Anchoring
5:00
Commitment & Consistency
13:00
Loss Aversion
8:00
Reciprocity
8:00
Rewards
15:00
Scarcity
7:00
Social Proof
17:00
Triggers
13:00
Liking
10:00
Authority
7:00
Regret Minimization
7:00
Module 3: Process
Innovation vs Optimization
12:00
G.R.O.W.S.
7:00
Product Announcement Matrix
5:00
C.R.I.B.S.
4:00

🎥 Marketing Like A Media Company

Learn how to build media assets to own the means of distribution.

Module 1: Media Strategy
The ORB Framework
20:00
Earning Trust At Scale
16:00
Mitigating Platform Risk
11:00
Creating Media Personalities
26:00
Amplifying Founders
21:00
Elevating Employees To Thought Leaders
14:00
Everyone Is A Content Creator
17:00
Module 2: Owned Platforms
Creating A Media Hub With Your Website
34:00
Newsletters
29:00
Shows
24:00
Communities
25:00
Module 3: Rented Platforms
Twitter
39:00
Instagram
29:00
LinkedIn
16:00
Reddit
14:00
YouTube
25:00
Quora
9:00
Niche Communities & Forums
15:00
Module 4: Borrowed Platforms
Guest Blogging
23:00
Guest Newsletters
8:00
Guest Podcasting
28:00
Guest Speaking
10:00
Influencer Content Whitelisting
7:00
Leveraging Investors
11:00
Permissionless Co-marketing
9:00
2. Async Advisory

You've got access to me (Corey)

I'm at your service.

 Bring your toughest questions and let me get in the weeds with you to unlock growth for your SaaS.

Dip your toe in the water with free workshops

How to create a SaaS marketing plan in 6 steps
Learn how to set revenue goals, budget, choose channels, and create a roadmap for your team.
How to get #1 on Product Hunt
Learn how to make a splash and beat out the competition with a proven playbook.
How to get your first $1k, $10k, & $100k MRR
Learn which tactics can help you hit each milestone and how to adjust your growth strategy as you scale.
3. Community

Get help from other founders & marketers

We'll be your support system.

 You don't have to go it alone. Get answers to questions, feedback on projects, and make new friends. See examples below.

Actionable SEO advice
The community brainstormed together to help founder Peter Suhm with creating an SEO strategy for his form builder.
Crowdsourced ideas
The community chimed in to help founder Chris Spags think outside the box with new channels to reach no-coders.
AMAs with experts
Founder Jordan O'Connor shares how he grew his SaaS past $30k MRR as a solopreneur and answers questions from the community.

Premier Marketing Courses
For SaaS

Join 500+ of the brightest
founders and marketers.

Amanda Natividad
Marketing Architect
SparkToro
Pedro Cortes
SaaS Marketing Consultant
Michele Hsu
Founder of RevGabba
Jacob Miller
Marketing at Headway
Ramli John
Managing Director
ProductLed
Aazar Shad
Head of Growth
Synthesis
Marc Thomas
Head of Growth
Powered By Search
Adrienne Barnes
B2B SaaS Content Strategy
Steph Smith
Head of Product
Trends (HubSpot)
Matt Medeiros
Podcaster Success
Castos
Chris Spagnuolo
Founder of Jetboost
Davis Baer
Founder of OneUp
Harry Dry
Founder of Marketing Examples
Tyler Hakes
Founder of Optimist
Andy Guttormsen
Founder of Circle
Marijana Kay
Freelance Writer
James Sowers
Head of Marketing
The Good
Danny Postma
Founder of Headlime
Dominique Jackson
Content Marketer
Finmark
Jason Resnick
Founder of NurtureKit
Rick van Haasteren
Founder of SiteGuru
Nate Ritter
Founder of Room Steals
Bud Hennekes
Content Manager
MoonPay
Geoff Roberts
Founder of Outseta
Members from these amazing companies

I really suck at marketing and that’s why I joined. Already re-watched a bunch of videos and I feel the corresponding links to the videos almost deserve their own thing sometimes. I also dig the calm way of going through it all and how it‘s not hard to understand, even if you have no clue.

Ben Mann
Founder of True Fans & Ummm

Without the customer insights gained by following Corey’s advice, my business would not be where it is today. After implementing just a handful of the many strategies detailed, it has already paid for itself many times over! This is the resource I will refer to as I continue to experiment with additional marketing initiatives.

Chris Spagnuolo
Founder of Jetboost

As a developer and indie hacker, Corey's been a huge influence in helping me learn, grow, and make my first dollar online.

Andrew Walters
Co-founder of Vidds

I've been in marketing for years and still learned a lot. I would say I got more out of this than an entire college education on marketing. Corey really goes through the key areas of marketing while diving into both strategies and tactics. There's no easy button in marketing, but if I could only recommend one resource for people wanting to grow their company, I'd recommend this one!

Brittany Joiner
Marketing at Crmble

I learnt about it while trying to reset my understanding of the most critical piece of a viable product, marketing. It's my one-stop recommendation to anyone already in marketing or looking to learn a well thought out system that takes you through the essential parts of product success in general and for a SaaS business.

Ewetumo Alexander Adeniyi
Software Engineer

It's been one of my favorite resources thus far. Corey has structured the course so it's easy to learn and take action. It was a great way to learn from Corey's expertise and help grow my product.

Kelsey Petrich
Founder of Tansy

There are many examples taken out of the trenches and particularly helpful to anyone in SaaS. I believe that after going through the training, I am better equipped for my next growth challenge.

Borislav Kiprin
Digital Strategy & Marketing Consultant

The Swipe Files community connected me with incredible marketers that not only helped me elevate my mindset and career, they became great friends too!

Jacob Miller
Marketing Lead at Headway
$300
One Time
Sample
Become a member -->
  • Foundations
  • The Five Factors Of Growth
  • Mental Models For Marketing
  • Marketing Like A Media Company
  • Async advisory
  • Private community

Why the name "Swipe Files"?

SwipeFiles.com originally started as a newsletter dedicated to written teardowns of landing pages, ads, and emails. Since a "swipe file" is a collection of marketing examples, the goal was to build out multiple swipe files of the best marketing examples with detailed commentary. Since then, it's evolved further to be much more comprehensive with a community, courses, and multiple newsletters.

FAQ

Send any questions to corey@swipefiles.com
Is there a way to buy memberships for my team?
Absolutely! Please email corey@swipefiles.com with 'Team Memberships' in the subject line for a quote on pricing and to get each team member set up.
Who's behind this?
I (Corey Haines) am a Company of One producing all the content, managing the community, and making everything happen.
What if I decide a membership is not for me after I subscribe?
I'd be happy to issue a refund within 2 days of your subscription. All sales with a coupon or discount applied are final sale.