Everything Is Marketing

...and marketing is everything.

 This is for the marketing connoisseurs and students of the game.

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54

Adam DuVander — Developer Marketing & The DEV Content Framework

Adam is the author of Developer Marketing Does Not Exist and previously worked for ProgrammableWeb, Zapier, and Sendgrid.

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53

Amanda Natividad — Permissionless Co-marketing, Product-Led Content, & Cold Email Outreach

Amanda is the Marketing Architect at SparkToro and previously the Head of Marketing at Growth Machine.

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52

Guillaume Moubeche — Bootstrapping to $10M+ ARR, Marketing Like a Media Company, & Positioning in a Crowded Market

Guillaume is the founder of Lemlist, an email automation tool for sales.

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51

Bryan Wish — The Book Marketing Playbook, Partnering with Allen Gannett and Nir Eyal, & Marketing for Creators

Bryan is the founder of BW Missions, which works with creators and authors to scale their content and products.

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50

Ran Segall — Building a $2M/yr Course Business, YouTube as Marketing, & Teaching Webflow

Ran is the founder of Flux Academy, which offers courses on web design, freelancing, and Webflow.

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49

Juliette Kopecky — Life of a CMO, Marketing in "Boring" Industries, & Interning with Guy Kawasaki

Juliette is the CMO at LinkSquares and previously the VP of Marketing at Talla.

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48

Laura Lopuch — Cold Email Outreach for Marketers

Laura is a sales email consultant, AKA the “Queen of Cold Emails.”

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47

Conor Lewis — Raising $3.1M on Kickstarter & Community-Driven Product Development

Conor is the founder of FORT, which creates magnetic pillow forts for kids.

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46

Jake Thomas — $5k/mo Golden Retriever Blog, Studying YouTubers, & Learning SEO From Scratch

Jake is the creator of Golden Hearts and Creator Hooks.

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45

Jeff Sheldon — Creating Remarkable Products, Building Physical Products in Public, & Kickstarter Virality

Jeff is the founder of Ugmonk, which creates products that combine form and function.

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44

Kieran Flanagan — M&A Marketing, The Shift to Media, & Launching a Podcast Network

Kieran is the SVP of Marketing at HubSpot where he's building out a new media initiative within the company.

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43

Nick Wignall — The Psychology of Marketing, Being Prolific, & Building an Audience on Medium

Nick is a psychologist, writer, teacher, and podcaster.

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42

Paige Doherty — From a Tweet to a Book, How To Get in Touch With Anyone, & Value-Add Investing

Paige is the founding partner at Behind Genius Ventures and the author of Seed to Harvest.

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41

Kevin Smith — CPG Packaging, Whitebox Testing, & 4 Steps to $2M+/yr

Kevin is the founder and managing partner at SmashBrand where he works with CPG brands on packaging, branding, and launching.

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40

Dave Schools — Creating a Top Medium Publication & Behind The Scenes of Hopin's Rapid Growth

Dave is the first employee and Head of Marketing at Hopin.

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39

Cathryn Lavery — Going From 0 to $10M+, Playing Monopoly with Daymond John, & The Kickstarter Formula

Cathryn is the co-founder and CEO of BestSelf, which went from zero to 8-figures in less than two years.

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38

Jordan O'Connor — $40k/mo Solo, SEO For Indie Hackers, & Charging More

Jordan is the founder of Closet Tools, a web app that helps Poshmark sellers.

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37

Melanie Deziel — Unlimited Content Ideas, Content Multipliers, & Repurposing Hacks

Melanie is the Director of Content at Foundation and author of The Content Fuel Framework.

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36

Benjamin Shapiro — eBay Growth Hacks, Podcast Monetization, & Joining A Podcast Network

Ben is the host of The Martech Podcast and the Voices of Search podcast.

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35

Daniel Mitchell & Andrew Gazdecki — Behind The Scenes of Buying & Growing a Shopify SaaS App

Dan runs Sold Stock, a Shopify app that he bought on MicroAcquire with the funding and help of Andrew Gazdecki, the founder of MicroAcquire.

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34

Matt Johnson — Marketing for Introverts, Becoming MicroFamous, & Audience Monetization

Matt is the author of MicroFamous and founder of Pursuing Results, a podcasting agency.

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33

Greg Digneo — SEO In 30 Minutes Per Day, Marketing a Conference, & Being a Marketing Team-Of-One

Greg is the founder of Content Guppy and previous content marketer at Time Doctor where he focused on their annual conference, Running Remote.

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32

Jeroen Corthout — Growing in Competitive Markets, Becoming a Top AppSumo Campaign, & Partnering With Samsung

Jeroen is the co-founder of Salesflare, a sales CRM focused on data automation.

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31

Danielle Diamond — B2B Video Content, Narrative Production, & SNL

Danielle is the founder of Epiq Media and former video creator at Drift and User Interviews. "Don't be the ad. Be the TV show."

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30

Drew Beechler — The Enterprise SaaS Playbook, Developing Brands From Scratch, and Launching 12+ Companies Per Year

Drew is the Head of Marketing at High Alpha, a venture capital firm where he works with all the incubator and venture portfolio companies.

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29

Nicholas Scalice — Lead Gen For Local Businesses, High-Converting Landing Pages, and The Secret To Growing A Marketing Agency

Nicholas is the founder of Earnworthy and GrowthMarketer.

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28

Andy Didorosi — Marketing Stunts, Unconventional Campaigns, and Fighting Complexity

Andy was the Head of Marketing at Basecamp and the founder of The Detroit Bus Company.

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27

Will Laurensen — Customer Value Optimization and Conversion Optimization for DTC E-commerce

Will is an expert in DTC e-commerce conversion optimization and the host of the Customers Who Click podcast.

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26

Blake Emal — 0 to 28k on Twitter, Becoming a CMO, and Building In Public

Blake is the CMO at Copy.ai and a prolific creator on Twitter.

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25

Madhav Bhandari — Affiliate Marketing for B2B SaaS, Hiring vs Outsourcing, and Budget Allocation

Madhav leads marketing at Bonsai and previously worked for Hubstaff and Close. He’s also the host of the Remote Marketing Podcast.

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24

Kevan Lee — Transparency, Integrations as Marketing, and Scaling From $5M to $20M+ ARR

Kevan is the VP of Marketing at Polly and was previously the VP of Marketing at Buffer.

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23

Sean Cannell — YouTube Secrets, Storytelling Hooks, and Personal Media Empires

Sean is a YouTuber with 1M+ subscribers, founder of Think Media, and host of the Video Influencers podcast.

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22

Jay Clouse — Creating a Top 1% Podcast, Community as Culture, and Unfair Advantages in Distribution

Jay is the host of Creative Elements and co-host of Upside. He's also the founder of Freelancing School and Unreal Collective, which was acquired by SPI Media.

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21

Ramli John — User Onboarding, Product-Led Growth, and Prolific Podcasting

Ramli is the Managing Director of ProductLed, author of the book EUREKA, and the host of the Growth Marketing Today podcast.

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20

SaraNoSocks — Earning Trust, Streamlining Podcasting, and No-Code Education

Sara (AKA SaraNoSocks) is a creator, designer, and community-builder.

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19

Arvid Kahl — Audience-Driven Entrepreneurship, Book Marketing, and Personal Brands

Arvid previously founded and sold FeedbackPanda, a SaaS that helps online school teachers handle student feedback, wrote the book Zero to Sold, and is now working on another book called The Embedded Entrepreneur.

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18

Peep Laja — Conversion Optimization, Data vs Intuition, and Why Brand Is The Ultimate Moat

Peep is a conversion rate optimization expert and the founder of CXL, Speero, and Wynter.

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17

Benji Hyam — Customer Research, Content Marketing, and Buyer Psychology

Benji is the co-founder of the content marketing agency Grow & Convert, which works with B2B SaaS companies.

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16

Pedro Cortes — SaaS Marketing Mistakes, CRO, and The Landing Page Formula

Pedro is a messaging and positioning consultant who works with SaaS companies to revamp their site using conversion copywriting and design best practices.

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15

Chase Dimond — DTC Email Marketing Playbooks, Email List Growth, and Black Friday / Cyber Monday

Chase is the co-founder of the email marketing agency Boundless Labs and also the creator of The $50M Ecommerce Email Marketer course.

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14

Steph Smith — Doing Content Right, Building In Public, and The 7-Figure ARR Email

Steph is the head of product for Trends, which is a membership site for entrepreneurs under The Hustle. Previously she did content marketing for TopTal and is also the author of Doing Content Right, which did $40,000 in sales in the first month of launching.

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13

Taylor Lagace — Whitelisting Influencer Marketing, DTC, and Scaling Campaigns

Taylor is the co-founder of Kynship, an influencer marketing agency. He's a pioneer in using new and unique influencer marketing strategies for DTC brands.

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12

Mojca Žove — The Science of Facebook Ads, Channel Experimentation, and Tiger King

Mojca is the founder of Super Spicy Media (a boutique Facebook ads agency) and the creator of The Science of Facebook Ads, which speaks for itself.

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11

Ashley Levesque — Challenger Brands, Channel Sales, and The Myth of "Boring Industries"

Ashley is the Director of Marketing for Demio — a leading webinar platform. She was also previously a marketer at Soft Robotics, a robotics manufacturer.

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10

Taylor Lindsay-Noel — Branding, Resourcefulness, and Oprah's Favorite Things

Taylor is the owner of Cup of Te, which was recently featured on Oprah's Favorite Things, and is the host of the Tea Time with Tay podcast.

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9

Val Geisler — Email Marketing, Customer Empathy, and The Dinner Party Strategy

Val is now the Customer Evangelist for Klaviyo and was previously the Chief Email Officer of Fix My Churn. She's worked with many SaaS and e-commerce companies to improve their email marketing and retention.

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8

Jay Acunzo — Podcasts, Storytelling, and How To Make Your Audience's Favorite Show

Jay is the founder of Marketing Showrunners — which helps marketers create their audience's favorite show. He's also a keynote speaker and consultant who's worked with brands like Drift and Wistia to create some of my favorite shows.

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7

Dan Murphy — Product Marketing, Launch Playbooks, and Unconventional Marketing Ideas

Dan is the Director of Marketing at Privy — one of the leading Shopify apps. Previously, he was the Director of Product Marketing at Drift — the conversational marketing platform.

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6

Alex Hillman — Earning Trust At Scale, Audience Building, and Community Leadership

Alex is a partner of Stacking The Bricks (which produces the popular 30x500 course), founder of the OG co-working space IndyHall, and the author of The Tiny MBA.

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5

Taylor Holiday — Celebrity Influencers, DTC Marketing, and Earned Media

Taylor went from professional baseball player to accidental e-commerce marketer to agency owner and now to being a part of a whole host of businesses all related to direct to consumer e-commerce.

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4

Hiten Shah — Go-To-Market Models, Landing Page Minimalism, and Why Marketing Is Everyone's Job

Hiten is the founder of the software companies FYI, Crazy Egg, and KISSmetrics amongst many others. He also writes a newsletter called Product Habits and does a podcast called The Startup Chat.

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3

April Dunford — Positioning, Product-Market Fit, and Creating a Category

April is the author of one of my all-time favorite marketing books, Obviously Awesome: How to nail product positioning so customers get it, buy it, love it.

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2

Eric Bandholz — YouTube, Shark Tank, and Vertical Content Production

Eric is the founder and CEO of BeardBrand, which produces beard, hair, and skin products for men. He also hosts the Practical Ecommerce podcast.

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1

Rand Fishkin — Channel Diversification, SparkToro Growth, and The Future of Content

Rand is the founder and CEO of SparkToro, an audience intelligence and market research tool to discover what your audience reads, watches, listens to, and follows. He previously founded Moz, one of the market-leading SEO tools, and also authored a fantastic book about his journey through the startup world called Lost and Founder.

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0

Announcing: Everything Is Marketing

Here's what the podcast is all about.

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Jason Resnick
Founder & email marketing expert

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Chris Spagnuolo
Founder of Jetboost
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The Swipe Files Community is home to a few hundred of the brightest minds in marketing.

Amanda Natividad
Marketing Architect
SparkToro
Pedro Cortes
SaaS Marketing Consultant
Michele Hsu
Founder of RevGabba
Jacob Miller
Marketing at Headway
Ramli John
Managing Director
ProductLed
Aazar Shad
Head of Growth
Vitals
Marc Thomas
Head of Growth
Powered By Search
Adrienne Barnes
B2B SaaS Content Strategy
Steph Smith
Head of Product
Trends (HubSpot)
Matt Medeiros
Head of Podcaster Success
Castos
Chris Spagnuolo
Founder of Jetboost
Davis Baer
Founder of OneUp
Harry Dry
Founder of Marketing Examples
Tyler Hakes
Founder of Optimist
Andy Guttormsen
Founder of Circle
Marijana Kay
Freelance writer
James Sowers
Head of Marketing
The Good
Danny Postma
Founder of Headlime
Dominique Jackson
Content Marketer
Finmark
Jason Resnick
Founder of NurtureKit
Rick van Haasteren
Founder of SiteGuru
Nate Ritter
Founder of Room Steals
Bud Hennekes
Senior Content Manager
MoonPay
Geoff Roberts
Founder of Outseta
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