Code is the easy part. Marketing is the hard part.
Distribution is everything.
The days of "build it and they will come" are long gone.
Every day, hundreds of new products launch across the internet on Product Hunt, Betalist, and TechCrunch with their sights set on growing to recurring revenue riches.
But the vast majority go unseen, unused, abandoned, or shut down.
A single announcement on Twitter just doesn't cut it. One cannot simply buy ads when ready and expect a flood of new customers, either.
You see, it's never been easier to build a SaaS product with the tools and information available today, but it's also never been harder to find, acquire, and retain customers.
“I don’t even know where to start. I’m not a marketer or a sales person. I have no idea what I should be doing.”
The good news is that growth can be reverse-engineered.
Just like refactoring code requires deconstructing and reengineering to be more efficient, your growth strategy likely needs to be heavily refactored to create a sustainable acquisition and growth engine that actually works.
After working with hundreds of SaaS companies and using first principles thinking to get to the bottom of what really makes them grow, I came to the conclusion that growth is an interdependent system of five factors:
🎯 Market
🤖 Product
💸 Model
📜 Messaging & Positioning
⚡️ Channels
Without any one of them, growth stagnates, or worse... never happens in the first place.
Sorry to burst your bubble, but it's not just product/market fit that matters. It's not all about growth hacks and channels. It's not about funding. It's not even about having the best product.
It's about having all five of these factors working in tandem.
Most SaaS marketing courses are missing the mark.
They aren't specific to SaaS (which is a very nuanced business model). They're brief. Too basic. Outdated. Or even plain wrong.
Plus, there's more to marketing than just ads, blog posts, and your website, which is all that most courses cover. They're too one-dimensional.
Introducing: Refactoring Growth
The growth marketing course for SaaS indie hackers, founders, and developers who want to learn how to acquire and retain customers the hack-free, spam-free way.
Never have to throw marketing spaghetti at a wall and pray something sticks again. You'll be equipped to think and act like a top-tier growth marketer with the perfect amount of information to be dangerous.
Learn how to engineer growth, even before a line of code is written
There’s only one difference between businesses that fail and businesses that succeed: Having a repeatable system to acquire and retain customers. The keys to growth for every SaaS business are always the same, you just have to answer five core questions.
Preview the course material ->
1
Market
Who exactly are your customers?
2
Product
How do you build something people want?
3
Model
How do you onboard, monetize, & retain customers?
4
Messaging & Positioning
Why are you the best solution for customers?
5
Channels
Where can you find and communicate with customers?
A comprehensive blueprint to create sustainable growth
Trying to piece it together with blog posts, business books, and podcasts will only leave you frustrated. Get the specific knowledge you need to reach your next revenue milestone.
Here's what people are saying about Refactoring Growth
I really suck at marketing and that’s why I started the course. Already re-watched a bunch of videos and I feel the corresponding links to the videos almost deserve their own thing sometimes. I also dig the calm way of going through it all and how it‘s not hard to understand, even if you have no clue.
Founder of Playgroup & True Fans
Without the customer insights gained by following Corey’s advice in Refactoring Growth, my business would not be where it is today. After implementing just a handful of the many strategies detailed, the course has already paid for itself many times over! This is the resource I will refer to as I continue to experiment with additional marketing initiatives.
Founder of Jetboost
As a developer and indie hacker, Corey's been a huge influence in helping me learn, grow, and make my first dollar online.
Co-founder of Vidds
I've been in marketing for years and still learned a lot from this course. I would say I got more out of this than an entire college education on marketing. Corey really goes through the key areas of marketing while diving into both strategies and tactics. There's no easy button in marketing, but if I could only recommend one resource for people wanting to grow their company, I'd recommend this one!
Marketing at Crmble
I learnt about Refactoring Growth while trying to reset my understanding of the most critical piece of a viable product, marketing. Refactoring Growth is my one-stop recommendation to anyone already in marketing or looking to learn a well thought out system that takes you through the essential parts of product success in general and for a SaaS business.
Software Engineer
Refactoring Growth has been one of my favorite online courses thus far. Corey has structured the course so it's easy to learn and take action. It was a great way to learn from Corey's expertise and help grow my product.
Founder of Tansy
Refactoring Growth is a course based on experience. There are many examples taken out of the trenches and particularly helpful to anyone in SaaS. I believe that after taking the course, I am better equipped for my next growth challenge.
Digital Strategy & Marketing Consultant
100+ happy customers
Complete Video Course
Who teaches this?
Hey! I'm Corey — the former Head of Growth at Baremetrics and previously the first marketing hire at Cordial.
I've consulted with dozens of SaaS startups and helped them achieve their first $1k, $10k, and $100k MRR. I'm a Seth Godin fanboy, podcast binger, and lover of all things marketing, software, and entrepreneurship.
I also created Hey Marketers, a job board just for marketers, as well as Mental Models For Marketing, a course about timeless marketing principles, frameworks, and psychology.
Corey Haines
Free Resource
The 5 Factors of Growth.
FAQs
How do I access the course if I've already bought it?
Please login here using the email you used to purchase it. You can also check your inbox for an email from Podia.
Who is this for exactly?
SaaS founders, entrepreneurs, operators, marketers, salespeople, and generally anyone looking to gain serious marketing skills to be able to grow a SaaS product.
What if I don't like it or it's not applicable to me?
I'll gladly refund your money if you request the refund within 7 days of purchase and haven't completed more than 25% of the course.
Can I preview the course material before buying?
Yep! See the full table of contents as well as a few free lessons.
How long can I access the course for?
Forever and ever and ever.
Invest in Refactoring Growth
Complete Video Course
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