Fomo starts with a punchy paragraph that gets straight to the core of why Fomo exists. While most about pages focus on location, origin story, and rather unimportant content. Fomo focuses on their ethos. Their vision.
When communicating the product and company vision, asking "What will continue to be true in 5-10 years?" is a great way to unearth that ethos, which is what Fomo's about page leads with here.
Talking about why a company is founded — without using fluffy jargon about changing the world and making an impact — gives it so much more weight. It's tangible and believable.
Each core team member is given a content card with their name, a fantastically fun bio, and a link.
Notice that there are no titles listed for each member. Ryan, the company's founder, blends in with the rest of the team... in stark contrast to the stale, pompous corporate style most about pages have adopted.
Get a teardown just like this in your inbox for FREE, every week.
Thank you! Race you to your inbox?
Oops! Something went wrong while submitting the form.
Fomo starts with a punchy paragraph that gets straight to the core of why Fomo exists. While most about pages focus on location, origin story, and rather unimportant content. Fomo focuses on their ethos. Their vision.
When communicating the product and company vision, asking "What will continue to be true in 5-10 years?" is a great way to unearth that ethos, which is what Fomo's about page leads with here.
Talking about why a company is founded — without using fluffy jargon about changing the world and making an impact — gives it so much more weight. It's tangible and believable.
Each core team member is given a content card with their name, a fantastically fun bio, and a link.
Notice that there are no titles listed for each member. Ryan, the company's founder, blends in with the rest of the team... in stark contrast to the stale, pompous corporate style most about pages have adopted.
How could I make this teardown better for you?
Join the newsletter. We'll never spam you.
Thank you! I may followup if I have more questions. Otherwise, consider it noted.
Oops! Something went wrong while submitting the form.
.png){kind=logo}
