Help Scout's Demo Page creates a dynamic page that entices visitors to engage. Unlike the stale demo pages of most startups, Help Scout utilizes various forms of social proof, screenshots, and friendly faces.
There are a few elements here that I love: a friendly headline, a subheadline that sets expectations, meeting with a "customer champion" instead of a sales rep, and showing smiling faces.
The form just asks for the minimum required information from the visitor. Notice the secondary CTA in case a trial is a better fit for what the visitor is looking for. They also include logos of notable customers as social proof.
Instead of a vague illustration or simply not using the space at all, Help Scout opts for screenshot previews of the product itself. This builds anticipation for the demo and gives visitors a taste of what to expect.
They also showcase testimonials from customers in a slider along with the screenshots for even more social proof.
Get a teardown just like this in your inbox for FREE, every week.
Thank you! Race you to your inbox?
Oops! Something went wrong while submitting the form.
There are a few elements here that I love: a friendly headline, a subheadline that sets expectations, meeting with a "customer champion" instead of a sales rep, and showing smiling faces.
The form just asks for the minimum required information from the visitor. Notice the secondary CTA in case a trial is a better fit for what the visitor is looking for. They also include logos of notable customers as social proof.
Instead of a vague illustration or simply not using the space at all, Help Scout opts for screenshot previews of the product itself. This builds anticipation for the demo and gives visitors a taste of what to expect.
They also showcase testimonials from customers in a slider along with the screenshots for even more social proof.
How could I make this teardown better for you?
Join the newsletter. We'll never spam you.
Thank you! I may followup if I have more questions. Otherwise, consider it noted.
Oops! Something went wrong while submitting the form.
.png){kind=logo}
