The headline makes it abundantly clear what this page is about. Comparison pages are a great play for search engine traffic, so you'll notice "Webflow vs WordPress" and "alternative to WordPress" and "WordPress alternative" throughout.

They also show a tweet from a person raving about Webflow. IMO tweets come with a lot more credibility than a curated quote or testimonial. I love this approach.

In a succinct manner, they summarize what they're about to say with a quick explanation of what Webflow is and how it's different from WordPress. "...nothing to install, automatic updates, and no PHP" speaks directly to some of the main complaints of WordPress users.

One of the biggest obstacles to switching is migrating. They immediately address this with their first piece of real estate on the page.

They even offer an interesting workaround to combine both Webflow and WordPress. It's a "land and expand" strategy to leverage an entry point into completely replacing them eventually.

The main feature of the page is this clever comparison chart that goes over major website requirements and how each platform delivers on the requirement. Instead of the usual checkmark and X, they use textmojis to describe varying levels of satisfaction.

In the middle of the page, they encourage visitors to sign up for a free account with a section designed to stand out.

Now they get into how Webflow works so visitors can visually compare how each platform differs. Notice how rich this section is. It includes a full paragraph, summarizing bullet points, a tweet, and a UI element.

"WordPress's 'just another blog post' approach" directly criticizes the way they do things and offers an alternative through Webflow.

Again, capitalizing on another major complaint from WordPress users: messy and bloated code. I love how they show the HTML from that section to illustrate their point. The only thing that would take it one step further would be showing a side-by-side comparison of what the code from WordPress would look like for that section as well.

More endorsements via Twitter, this time directly relating to users' experiences with Webflow compared to WordPress.

These sections don't need as much illustration, and I think rightly so, they group these sections together so as not to overwhelm visitors with too much on the page. The theme remains constant, however: direct criticisms of WordPress with specific examples of how Webflow does things instead.

The page concludes with a final section about client billing and collaboration to speak directly to one of the main personas: agencies and freelancers. Leaving it to the end doesn't confuse visitors who don't fit that persona.