On the show today is Taylor Lagace who is the co-founder of Kynship, an influencer marketing agency.
I wanted to bring him on because unlike a lot of others in the influencer marketing space, Taylor actually knows his stuff. He's actually been there and done that. In fact, he's basically helped pioneer many of the cutting edge strategies that brands are using successfully today.
You'll hear about Taylor's thoughts on micro-influencers vs larger influencers, how they approach sourcing influencers and structuring deals, and their unique influencer whitelisting strategy that will blow your mind.
More on Taylor:
Sponsored by SparkLoop — the referral tool for newsletters. Hundreds of smart newsletter creators use SparkLoop to get more, high-quality email subscribers on autopilot. Get started in 5 minutes and start a free 30-day trial → sparkloop.app/eim
🙌 Thank Taylor for coming on the show with a quick tweet
If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership
I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com
You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.
.png){kind=logo}
