On the show today is Steph Smith. Steph is the head of product for Trends, which is a membership site for entrepreneurs under The Hustle. Previously she did content marketing for TopTal and is also the author of Doing Content Right, which did $40,000 in sales in the first month of launching.
I wanted to bring her on because Steph really knows her stuff when it comes to content marketing. She's done it for SaaS companies, marketplaces, newsletters, communities, and even herself. She's also a fantastic example of how to build in public the right way.
You'll hear about how she applies lessons learned playing chess and being a chemical engineer as a marketer and leader today, what the keys to her successful book launch were, and a Black Friday / Cyber Monday email that generated over 7 figures in annual recurring revenue literally overnight.
More on Steph:
Sponsored by SparkLoop — the referral tool for newsletters. Hundreds of smart newsletter creators use SparkLoop to get more, high-quality email subscribers on autopilot. Get started in 5 minutes and start a free 30-day trial → sparkloop.app/eim
🙌 Thank Steph for coming on the show with a quick tweet
If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership
I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com
You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.
