On the show today is
Kevan Lee. Kevan is the VP of Marketing at Polly and was previously the VP of Marketing at Buffer.
I wanted to bring Kevan on because Kevan helped Buffer scale from $5 million in revenue all the way past $20 million in revenue. Buffer is a pioneer for transparency and the Open Startups movement. They're also an amazing case study on content marketing with three different publications and two podcast series.
You'll hear about how they leveraged engineering as marketing with projects like Stories Creator, Remix, and Pablo, leadership lessons from growing and managing a team with radical transparency, and his process for finding and evaluating new jobs.
More on Kevan:
Mentions:
Sponsored by Ahrefs — with their new free tool, Ahrefs Webmaster Tools, you can make tangible improvements to your SEO completely for free for any sites that you own. You can monitor your SEO health, keep track of backlinks, do basic keyword research, and get automated email alerts straight to your inbox. Sign up for a free account at
ahrefs.com/awt If you've got a question or takeaway you want to share from this episode, you can do so in the
Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at
swipefiles.com/membershipI write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at
swipefiles.com You can also get my free newsletter
Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.
If you enjoy the podcast, would you please
consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
Looking for marketing jobs? Check out
Hey Marketers, a free job board I created just for marketing jobs.