On the show today is Andy Didorosi. Andy was the Head of Marketing at Basecamp and the founder of The Detroit Bus Company.

I wanted to bring him on because Andy is behind the Hey Email Research Lab which produced the famous Email Dumpster Fire marketing stunt, he has a long history of entrepreneurship and creative projects, and has strong opinions about what it takes to stand out today. 

You'll hear about how they drove millions of impressions by literally setting emails on fire in a dumpster, how to think outside the box and do unconventional marketing campaigns, and how to fight complexity when it's so easy to keep tacking on more and more projects.

More on Andy:

Mentions:

Sponsored by SavvyCal — SavvyCal is a new scheduling tool that removes the awkward scheduling dance of finding a time to meet. Looking back at the times when we used to exchange 10 emails to find a time to meet feels like the dark ages. But we still have a long way to go. Most of the other scheduling tools of today put the burden on the recipient, which can be even more inconvenient than trading emails in the first place. Using a scheduling tool should be just as easy for the recipient as it is for the sender. That's SavvyCal. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM.

If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership

I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.