On the show today is Jeff Sheldon. Jeff is the founder of Ugmonk, which creates products that combine form and function.

I wanted to bring him on because Jeff is a fantastic designer that has an eye for detail, he's one of the original founders to build in public, and he's managed to build a successful brand without any paid advertising, which is a huge feat in the e-commerce/DTC industry.

You'll hear about how and why they launch every product on Kickstarter first, how he uses storytelling to create immersive landing pages, and how to create remarkable products.

More on Jeff:

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