On the show today is Conor Lewis. Conor is the founder of FORT, which creates magnetic pillow forts for kids.

I wanted to bring him on because Conor launched one of the most successful Kickstarter campaigns out there. Not only was the campaign a massive success, but it was also a ground-breaking case study on community-driven product development. Conor has also been sharing everything he's learning about getting FORT off the ground on Twitter.

You'll hear about how he built an audience before Kickstarter, how he leveraged niche online communities during the pandemic, and what key factors made the campaign so successful.

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