On the show today is Amanda Natividad. Amanda is the Marketing Architect at SparkToro and previously the Head of Marketing at Growth Machine.
I wanted to bring her on because Amanda is a prolific marketer with experience in content marketing across B2C brands like FitBit and Liftopia as well as B2B with Growth Machine and their client base. She's amassed a Twitter following of over 36k. And she's an expert in all things digital PR and content strategy.
You'll hear about the idea of permissionless co-marketing, product-led content, and how SparkToro is leveraging live Office Hours to move the needle on product adoption and retention.
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